Jun 30, 2015

Pursue Metrics that Matter

Three Measures of Success


I’ve been thinking recently about the metrics we use to measure success when pursuing self-motivated ambitions. These metrics tend to fall into three major categories, which I’ll list from easiest to hardest to achieve:

1. Participation Metrics: The goal here is to simply invest regular time toward the ambition. For example, if you want to become a writer, this might involve creating a daily writing ritual.

2. Unconventional Custom Metrics: The goal here is now clarified to specify concrete outcomes, but these outcomes tend to be custom-built and not widely recognized as marks of success in the field. Returning to our writer example, a custom path to success might steer toward self-publishing, with much of your focus now directed on mastering the technical mechanics of Scribner, KDP, freelance cover designs, and well-paced e-mail marketing campaigns.

3. Conventional Competitive Metrics: The goal here is to achieve outcomes that are widely recognized as impressive. In our writer example, this might be a big book deal with a major publisher.

The Power of Competition

When it comes to the three categories from above, I think the first category is reasonable for dabbling with a topic, but it won’t take you much farther than that, so you shouldn’t be satisfied with this measure of success for too long.

The second category is more worrisome.

These unconventional metrics are insidious because they provide enough illusion of accomplishment to keep hijacking your limited energy, but ultimately they rarely provide much return.